Goetz Werner is the founder, long-term leader, and now advisory board member of DM, number one in its retail industry segment. He has been selected as a truly international role model when it comes to building a humanistic organization. Wellbeing of the employees for him is more important than the company's return, although this two aspects to not have to be all that contradictory. A case on DM has previously been published in our book on "Humanism in Practice" in our book series with Palgrave. The award ceremony, open to the public and taking place in German, will be held on July 18, 2014, from 6pm onwards at the World Ethos Institue at Tuebingen University. The laudatio will be given by Prof. Dr. Wolfgang Amann, head of the German chapter of the Humanistic Management Network. The evening continues with a presentation of Goetz Werner's business ethics thoughts followed by a podium discussion.